What Drives Customer Satisfaction? : Evidence From Customer Fast Food Restaurant Indonesia
نویسندگان
چکیده
This study aims to examine the positive effect of food quality and brand image on satisfaction word mouth. Then, tested moderation price fairness relationship between product Methods data collection by using a questionnaire. The number samples in this were 260 fast restaurant customers. Data analysis with partial least square-structural equation modeling (PLS-SEM). results showed that had satisfaction, then Furthermore, does not moderate Keywords: image, quality, price, mouth
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ژورنال
عنوان ژورنال: Jurnal Aplikasi Bisnis dan Manajemen
سال: 2022
ISSN: ['2460-7819', '2528-5149']
DOI: https://doi.org/10.17358/jabm.8.3.711